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creative guy, art director, nerd
CORELLE BRANDS
Celebrating iconic kitchen brands for consumer and B2B audiences by showing up in ways that are both familiar and unexpected.
PYREX 100TH BDAY
art direction
Celebrating 100 years of Pyrex by asking employees and consumers to raise a glass across the country.
For this project I developed tyhe concept and storyboards that influenced production. I also directed an editor through final production.
Celebrating 100 years of Pyrex by asking employees and consumers to raise a glass across the country.
For this project I developed tyhe concept and storyboards that influenced production. I also directed an editor through final production.
CHICAGO CUTLERY BRIDAL
art direction + copywriting
Showcasing cutlery with a handsome groom to give the audience something different, yet also VERY familiar in a magazine filled with images of brides, but no grooms.
For this project I developed the concept, wrote all copy, selected stock photography and executed all design work.
Showcasing cutlery with a handsome groom to give the audience something different, yet also VERY familiar in a magazine filled with images of brides, but no grooms.
For this project I developed the concept, wrote all copy, selected stock photography and executed all design work.
SNAPWARE PARENTS MAGAZINE
art direction + copywriting
Making school lunch preparation simple by helping parents feel relaxed.
For this project I developed the concept, wrote all copy, selected stock photography and executed all design work.
Making school lunch preparation simple by helping parents feel relaxed.
For this project I developed the concept, wrote all copy, selected stock photography and executed all design work.
PYREX BRIDAL
art direction + copywriting
Showcasing Pyrex as a true icon by bringing it along for lifes greatest moments.
For this project I developed the concept, wrote all copy, shot the photograph and executed all design work. I was one of the hand models too :)
Showcasing Pyrex as a true icon by bringing it along for lifes greatest moments.
For this project I developed the concept, wrote all copy, shot the photograph and executed all design work. I was one of the hand models too :)
PYREX B2B
art direction + copywriting
Shutting down notions of Pyrex glass being anything but reliable by making it the literal definition of trust.
For this project I developed the concept, wrote all copy, shot the photograph and executed all design work.
Shutting down notions of Pyrex glass being anything but reliable by making it the literal definition of trust.
For this project I developed the concept, wrote all copy, shot the photograph and executed all design work.
PRIME B2B
art direction + copy writing
Letting the unibody design of this knife speak for itself by asking the reader to turn the piece (or their head) to read further.
Black steel blade. Responsive grip. Unibody Design. Steadies hands.
Turns heads.
For this project I developed the concept, wrote all copy, shot the photograph and executed all design work.
Letting the unibody design of this knife speak for itself by asking the reader to turn the piece (or their head) to read further.
Black steel blade. Responsive grip. Unibody Design. Steadies hands.
Turns heads.
For this project I developed the concept, wrote all copy, shot the photograph and executed all design work.
SNAPWARE B2B
art direction + copywriting
Making Snapware something to create positive change in peoples lives by showing how organization can inspire real change.
For this project I developed the concept, wrote all copy, shot the photograph and executed all design work.
Making Snapware something to create positive change in peoples lives by showing how organization can inspire real change.
For this project I developed the concept, wrote all copy, shot the photograph and executed all design work.
CORELLE B2B
art direction + copywriting
Showcasing the unmatched style and durability of Corelle.
For this project I developed the concept, wrote all copy, selected stock photography and executed all design work.
Showcasing the unmatched style and durability of Corelle.
For this project I developed the concept, wrote all copy, selected stock photography and executed all design work.
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