art direction Alcon lenses feature a unique material that allows for the surface to be almost completely water. We leaned into this to drive a portfolio message that connected with eye care professionals. For this project I worked on naming the technology and concepting all creative from ideation through final production.
B2B PRINT
Trade publication to reach eye care professionals. I did all design work in addition to ideation for this project
WATER INNOVATIONS SOCIAL
This campaign was pulled through a variety of other tactics including professional social media for eye care professionals.
